Presentation

The Swedish Institute (SI) is a public agency that builds interest and trust in Sweden around the world. We work with Sweden promotion, cooperation in the Baltic Sea region and global development.

SI shares information about Sweden abroad and facilitates international exchanges and partnerships. To succeed in our mission, it is important to understand how our country is perceived, and in order to do so we observe and analyse the image of Sweden abroad.

The goal is to increase awareness of Sweden and build good relationships with individuals, organisations and other countries. If the world around us has a high level of trust in Sweden, it improves the conditions for trade, investment, tourism and cultural exchange. It also makes it easier to attract international talent and contribute to global sustainable development.