Consumer Deep Dive Sessions

To be able to grow global sales successfully it is important to understand the local consumers, competitors and regulations in the new markets. The current dynamics of global consumer markets can be complex to navigate for any company selling consumer goods, but even more so for small and medium sized companies with less resources than larger ones.

In 2025, Business Sweden Consumer Goods team welcome Swedish retail companies, selling consumer goods online or offline, to join us in a webinar series to gain insights and knowledge on consumer markets around the world.

We will make touch downs in both emerging markets as well as classic go-to markets for companies selling consumer goods, in order to support you in creating competitive export strategies.

The first session will focus on the USA and introduce the consumer market and retail landscape to Swedish companies. We will also present the opportunity to join the SCALE US accelerator program, a smorgasbord of advisory and support tailormade according to your company needs.

Consumer Deep Dive Sessions

Consumer Deep Dive – Discover the USA
- February 18, 15.00-16.00
Learn more about the American market for Swedish consumer goods and lifestyle companies.
Presentation of the SCALE US accelerator program, which offers each participant a curated selection of strategic and operational advisory and support – from US incorporation, distributor/agent prospecting, local competitor analysis and more. In addition, the program will wrap up with a NYC group visit with educational and networking activities.
- Target segments: apparel & accessories, outdoors & sportswear, lifestyle consumer goods. No beauty, nor snus (beauty and snus companies are welcome to discuss growth plans outside of the accelerator program).
PROGRAM
- US market highlights (Bingyan Song)
- Guest speaker: Deepa Dadlani (BrandMX, B2B marketplace)
- SCALE US intro
- Guest speaker: Johanna Juelsson (Swedish Stockings, previous SCALE participant)
- Q&A

Consumer Deep Dive – Discover Poland
- April 9, 14-15

Consumer Deep Dive – Discover Nigeria
March TBC

Consumer Deep Dive – Discover India
May TBC

Consumer Deep Dive – Discover Italy
TBC

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Tuesday February 18, 2025, 15:00 - 23:00

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Business Sweden

elina.uebel@business-sweden.se

https://www.business-sweden.com/sv/industrier/consumer-goods/

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Consumer Deep Dive Sessions

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