Swedish Business Delegation to SEAT and CUPRA

Meet key stakeholders at SEAT and CUPRA to explore collaboration opportunities and promote your solutions as part of a targeted delegation to Barcelona

SEAT and CUPRA, headquartered in Martorell, is at the forefront of Spain’s automotive innovation, with a strong focus on sustainability and electrification.

Founded over 70 years ago, SEAT is a symbol of Spanish innovation and excellence in the automotive manufacturing. Today, the company produces vehicles under the SEAT brand and its bold, disruptive, and rebellious sub-brand, CUPRA.

CUPRA, launched in 2018, has rapidly become one of Europe’s fastest-growing automotive brands, delivering 519,200 vehicles in 2023 alone. The brand is set to go fully electric by 2030, with a clear mission: to create cars with extraordinary design and performance. Passionate, provocative, and stylish, CUPRA proves that electric vehicles can be exciting, dynamic, and anything but ordinary.

SEAT is also heading the project Future: Fast Forward, with an aim to promote the development and manufacturing of electric and connected vehicles through sustainable value chains, creating a robust ecosystem and making Spain a leading hub for electromobility in Europe. Today, over 50 companies are involved in the project, which together will develop 86 projects to contribute to the transformation of the automotive sector in Spain and Europe.

This delegation offers Swedish companies a unique opportunity to position themselves within the evolving European automotive ecosystem and contribute to transformative projects like Future: Fast Forward.

By participating in the delegation, you will have the chance to:

• Gain insights into SEAT and CUPRA’s strategy and project initiatives, including Future: Fast Forward.
• Meet representatives from SEAT and CUPRA’s procurement department
• Promote your company and discuss collaboration opportunities in electrification and mobility.

Cost for participation: SEK 15,000 excluding VAT (per company). Participation fee includes one representative per company.

Last day to confirm participation is January 24^th. Given the limited number of spots we strongly recommend you to RSVP as soon as possible. Please note that below ticket is an expression of interest which means that you will not automatically be granted a spot by registering. We will reach out to you after registration with further details.

For further information, please contact Robert Löf, robert.lof@business-sweden.se.