Incoming Food Buyers Delegation from Asia to Sweden

Try Swedish has built a strong local network in many markets in Asia and this year we invite you to meet them in Sweden, Malmö, on the 22nd of May. 

The potential for Swedish products is deemed high for the Asian markets due to import value, local demand, easy access regulatory processes and free trade agreements. Sweden has a reputation of building innovative and attractive brands that meets customer needs. At Try Swedish we believe that more brands should take the opportunity to grow their sales in Asia, therefore we invited some stakeholders to Sweden to meet the Swedish industry. Not only will we be able to show how beautiful Sweden is in May but also what Sweden brings to the table through the Swedish food and beverage brands! 

When:  22nd of May 2024 

Where: Delegation från Asien till Sverige - Business Sweden (business-sweden.com)

Time:   10 - 16, preparations from 9 

What to expect: We have invited distributors and buyers from Hong Kong, Japan, South Korea and Singapore ( Southeast Asia) for the Swedish industry to connect, find new business opportunities and revenue streams. 

Fee: B2B meetings, pitches and showcase of products is 5000 SEK for SME-companies * and 10 000 SEK for larger companies for the full day including coffee breaks and lunch. Up to two participants per company is allowed. 

Register your interest

 Please submit your interest to exhibit using the ticket system below.

The deadline for submitting your application is February 15th 2024. For interest after that date please email maria.karnerud@business-sweden.se 

For more information about the Try Swedish Export Program please see www.tryswedish.com or contact tryswedish@business-sweden.se 

Preperations

To make sure to have the best possible meetings we would like you to prepare a one-pager explaining your product the so called "elevator pitch" to be sent out and prepare a short verbal introduction to be presented during the day. 

*SME Definition

● Our company is not a part of a group of companies with an annual turnover of more than EUR 50 million or a balance sheet total of more than EUR 43 million. Our company is not a part of a group of companies with more than 250 employees

● Our company is not owned or controlled to the order of more than 25% by one or more companies jointly that do not themselves fulfill the aforementioned requirements (does not apply if the owner is a public investment company, a venture capital company or an institutional investor)