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Sign up for a private and customised guided tour of the Stay timeless with Swedish design pavilion. Discover the concept behind the pavilion and meet the participating Swedish design companies while learning more about the stories behind the brands

Join us for the official inauguration of the Stay timeless with Swedish design pavilion, hosted by H.E. Karin Svanborg-Sjövall, State Secretary to the Swedish Minister for Culture, and H.E. Karin Höglund, Ambassador of Sweden to Italy. Connect with Swedish design companies, partners, and guests over drinks and convos. April 22 at 11:00, Hall 14 E38.

Stay timeless with Swedish design

Craftsmanship, materials, and design made to last.

After nearly a decade, Sweden returns to Salone del Mobile with a renewed presence highlighting contemporary Swedish design companies rooted in craftsmanship, material knowledge, and local production.

Stay timeless with Swedish design brings together a selection of small and medium-sized Swedish companies whose work reflects values long associated with Swedish design: skilled craftsmanship, responsible use of materials, and products designed for longevity.

Many of the participating companies are family-owned businesses, where knowledge and manufacturing traditions have been passed down through generations. Together they represent a design culture shaped not by trends, but by continuity — combining tradition, entrepreneurship, and contemporary design.

Designed by architecture studio NAVET, the pavilion creates a welcoming space where visitors can discover Swedish design, meet the companies, and learn more about the ideas and materials behind their work.

The pavilion presents companies working across furniture, textiles, and product innovation, illustrating the diversity of contemporary Swedish design.

Essem Design explores the entrance of the home through timeless hallway furniture designed for everyday organisation.
Fri Form creates elegant outdoor furniture defined by Scandinavian simplicity and durability.
Jonas Ihreborn continues a strong Swedish tradition of upholstery craftsmanship with seating designed for contemporary interiors.

Ringvide represents contemporary Swedish furniture design with sculptural pieces combining expressive form and natural materials. Engineering-driven innovation is represented by StableTable, whose patented self-stabilising table bases solve one of hospitality’s most common challenges. Vilax presents handcrafted beds built using traditional spring systems designed for durability and comfort.

Ludvig Svensson contributes innovative textiles that shape light, atmosphere, and acoustics in architectural spaces. In the shared exhibition space, Liljeblads Möbelsnickeri presents seating made from reclaimed wood sourced from sick trees, highlighting the beauty and potential of reused materials.

Come visit us and say Hej!

📍 Hall 14 – Stand E38

Tuesday April 21, 09:30 - Sunday April 26, 2026, 18:30

Key events:
Inauguration Cocktail April 22, 11:00

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Click below to view the exhibitor list for Stay timeless with Swedish design 2026

Exhibitor list

Salone del Mobile, Fiera Milano Rho
Strada Statale Sempione, 28
20017 Rho (MI)

Stay timeless with Swedish design is an initiative by Business Sweden, in collaboration with the Embassy of Sweden in Rome, the Swedish Institute, and The Swedish Federation of Wood and Furniture Industry (TMF), created to strengthen Sweden’s presence at Salone del Mobile and support innovative Swedish design companies internationally.

monica.sommarvinge@business-sweden.se

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