Swedish pavilion at Anuga 2027

Try Swedish at Anuga 2027

Anuga is the world's leading trade fair for food and beverages and one of the most important meeting places for the international food industry. Held every two years in Cologne, Germany, Anuga brings together food and beverage producers, buyers, retailers, distributors, and industry experts from across the globe.

With over 8,000 exhibitors and 145,000  trade visitors from 110 countries, Anuga offers an excellent platform for companies looking to expand internationally, launch new products, and strengthen relationships with existing customers.

For many years, Business Sweden has gathered export-ready Swedish food and beverage companies in a common Swedish pavilion under the Try Swedish brand. By exhibiting collectively, participating companies benefit from a strong Swedish presence, increased visibility, and a professional platform to showcase Swedish innovation, quality, and sustainability to international buyers.

Information

• Date: 9-13 October 2027
• Organiser: Business Sweden
• Language: English
• Place: Koelnmesse, Cologne, Germany
• Project team: Business Sweden

Participation 2027

Anuga has proven to be one of the most valuable international trade fairs for Swedish food and beverage companies. By participating, companies gain access to a global audience and send a clear signal that they are ready to expand internationally.

The Swedish pavilion creates additional visibility and allows participating companies to benefit from the collective strength of the Swedish food and beverage offering.

Services included

• Infrastructure and booth construction
• Shared kitchen located in the center of the Swedish pavilion
• Attractive stand with Try Swedish branding and Swedish profiling
• Rear walls, graphics, furniture and shared meeting areas
• Electricity connection and shared storage facilities
• Communication and marketing activities before and during the fair
• Social media exposure and inclusion in Swedish pavilion communication
• Project management, administration and exhibitor support
• Exhibitor badges and access to pavilion networking activities
• Stand cleaning and general maintenance
  
  

Services not included

• Custom stand design beyond the standard pavilion concept
• Travel and accommodation expenses

Information and interest

For information about and interest in Anuga 2027, please contact the project team at Business Sweden: Hanna Meesenburg, hanna.meesenburg@business-sweden.se
Dora Tolstoy, dora.tolstoy@business-sweden.se