Header image for Expo 2025: Play Nordics

Expo 2025: Play Nordics



Since its inception as the Great Exhibition in 1851, the World Expo has been a platform for the countries of the world to showcase their vision for the future, including technology, culture, and international exchange. 

At Expo 2025 in Osaka, The Nordic region will be building on this by hosting an insightful seminar that delves into the evolving landscape of the games industry, focusing on the synergies between the Nordic region and Japan

The event will feature a full day at the Nordic Pavillion and will feature a series of in-depth presentations and panel discussions, offering a comprehensive view on strengths of these two vibrant regions with the aim to explore the potential of combining the creative knowledge of Japan and the Nordic region.


We look forward to seeing you in Osaka ni Japan! 



Themes and target audience

The thematic areas of the pavilion event include (but not limited to)...

The Nordic Model

Showcasing the Nordic region’s unique ecosystem, highlighting the Nordics as an attractive partner in the global games industry.

Japanese Creation with Nordic Innovation
Highlight the strengths of Japanese storytelling and artistic style and how they complement Nordic games, creating a powerful blend of creativity and innovation.

Exchange and Connection
Foster deeper ties between the Nordic and Japanese games industries, sharing experiences and ways of working that are essential for growth and future collaborations.

Companies attending will be creators from major publishers, developers, and key opinion leaders within game industry as well as relevant industry associations, government stakeholders and experts.



Agenda

22nd September, Monday – Play Nordics

10:30 – 12:00 Presentation on the situation and future of Nordic Game development

12:00 – 13:00 Networking Lunch

13:00 – 17:00 Showcases from key participants on co-worked games, Panel discussion with Japanese & Nordic developers on similarities and differences in the creative process

17:00 – 18:00 Reception & Mingle with all participants


■当日のプログラム(予定)

10:30 – 12:00
・開会挨拶(スウェーデン代表)
・北欧ゲーム産業の現状と将来展望に関するプレゼンテーション

12:00 – 13:00
・ネットワーキング・ランチ

13:00 – 17:00
・共同開発されたゲームのショーケース発表
・日本および北欧のゲーム開発者によるパネルディスカッション
 - ゲームデザインやストーリーテリングにおける文化的相違と共通点
 - ビジネスとクリエイティブの融合について

17:00 – 18:00
・レセプション&参加者同士の交流会




Registration 

Please register by September 5th

Participation is by invitation only

Invited atendees who are joining will be provided with enterance pass to the Expo area

Seats are limited due to max venue capacity so registration will close once capacity is reached

If any questions please contact joakim.larsson@business-sweden.se

Register here

Promo code

Do you have a promo code? Enter it here.

Monday September 22, 2025, 10:00 - 19:00

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Nordic Pavillion
Yumeshima
554-0044 Osaka

Business Sweden, Dataspelsbranchen, Nordic TPOs, Team Sweden

Joakim.larsson@business-sweden.se

https://www.business-sweden.com/