Focus Asia - SME Study trip to Japan and Korea
Join Business Sweden’s 2026 Focus Asia SME Study Trip to Tokyo and Seoul—an exclusive opportunity to explore two of Asia’s most dynamic economies. Gain first-hand insights into navigating their complex business landscapes while connecting with key public and private stakeholders, opening doors to new opportunities in these influential markets.
This is a unique opportunity for Swedish SMEs to explore the dynamic markets of Japan and South Korea through a Business Sweden-led delegation to Tokyo and Seoul. The initiative supports the Swedish government’s strategy to boost exports and strengthen Sweden’s presence in Asia and Oceania.
By immersing yourself in these key markets, you will gain valuable insights into the local business climate and opportunities. Direct engagement with local experts and stakeholders will help you build essential market knowledge, understand customer needs, and develop tailored strategies for market entry and expansion.
In addition to gathering valuable market intelligence, the delegation offers a platform to build networks with key stakeholders and decision-makers. These connections can be instrumental as you navigate the business landscapes of Japan and South Korea and work toward long-term partnerships.
As both countries aim to accelerate innovation and sustainability, this delegation provides an opportunity to leverage Sweden’s strong reputation as a forward-thinking and environmentally responsible nation. Our goal is to help you better understand two markets that are actively seeking innovative, sustainable products and services.
We invite you to join this trip and explore your business potential in Japan and South Korea. Welcome!
| Japan, the world’s fourth-largest economy with 123 million people, offers strong infrastructure, advanced technology, and a focus on innovation and sustainability. Shared values like quality, reliability, and environmental responsibility position Swedish companies well for success. The EU-Japan Economic Partnership Agreement (EPA) has lowered trade barriers, easing entry for Swedish SMEs. Japan’s focus on digital transformation and sustainability also aligns closely with Swedish strengths, creating strong opportunities for growth and collaboration. | South Korea is one of the most industrialised and digitally advanced countries in the world, and Sweden’s third-largest export market in Asia. With a strong industrial base led by global players in electronics, automotive, semiconductors, life sciences, and ICT, Korea offers solid opportunities for Swedish companies as partners or suppliers. Despite being only one-fifth the size of Sweden, Korea has over 50 million people and a globally influential consumer culture shaped by strong soft power. Its dynamic innovation ecosystem, supported by entrepreneurship initiatives and bilateral cooperation with Sweden, creates unique opportunities for Swedish SMEs to grow. |
PROGRAM INFORMATION
- General delegation program to Tokyo and Seoul to learn more about these markets
- Ca. 2 days of meeting program per city
- Meeting program components per city:
- Information/Knowledge-sharing sessions with trade agencies/local authorities
- Meeting/Visits to local companies/project-sites
- Networking events/mingle
- Pre-arrival session for preparation
- Consultant support up to 32 hours to validate market(s) post-delegation
FURTHER INFORMATION
Focus Asia SME Study-trip 2026 to Japan & Korea.pdf
TIMELINE
23 January 2026: Registration deadline
23-27 March 2026: Delegation program
27 March 2026 - onwards: Support with additional individual market validations
Register here
Place
Tokyo & Seoul