Try Swedish Export Program invites you to a webinar about the upcoming trade fair Foodex 2025 and business opportunities in Asia for Swedish Food and Beverage companies!  

Get insights on the Try Swedish pavilion at Foodex 2025 and hear from our market experts on the possibilities the trade fair has for the Asian markets with focus on Japan and South Korea, alongside information about the latest food-related trends in Northeast Asia and opportunities for Swedish food exports. 

9.00 Welcome: 
Maria Kärnerud, Program Manager, Try Swedish 

9.10 Overview of Food and Beverage Market in Japan 
Carl Lindwall, Senior Project Manager & 
Hikaru Hashimoto, Associate, Business Sweden Tokyo  

9.30 Opportunities for Swedish Food and Beverage Companies in South Korea 
Soyeon Kang, Consultant, Business Sweden Seoul 

Yooran Lee, Associate, Business Sweden Seoul 

9.50 Information about Foodex in 2025 
Asia's largest F&B-related trade fair, attracting buyers from all over Asia. We will host a Swedish pavilion, and your company is welcome to participate! 

10.00 End of Webinar 

The webinar will be hosted through Microsoft Teams and a link will be sent out prior to the meeting