Presentation

GreenIron's vision is to become the global metals and mining sectors most respected and innovative CO2-free company. By leading our industry´s transformation from a linear to a circular economy.

The vision is connected to our strategy and sets a direction for GreenIron. A challenging goal guided by our higher purpose and core values. The vision expresses what we as a company want to create and achieve together in the long-term.

Higher Purpose

GreenIrons higher purpose is to act for a CO2-free circular value chain – from ore and metal by-products to metals – in the metals and mining industry. With our cutting-edge technology we are fully prepared to be at the forefront of the transition to circularity, in order to achieve climate neutrality by 2050.

As stated, GreenIron, strive to be a purpose-driven company, which means we envision business as a driving force for good in order to create societal value for the whole world. A force that gives us the power to deliver tangible improvements to human life and the environment.
GreenIron´s unique technology was born 50 years ago

Co-founder Hans Murray is the originator of GreenIrons innovative technology. Hans commenced his research into recycling of secondary materials, containing steel and iron, at the end of the ´60s and early ´70s. Under his leadership the process was developed and tested in a laboratory environment over a period of three years. As the process was perfected, a production furnace was constructed at the SKF Steel plant in Hofors, Sweden. The furnace was successfully operated over a six-month period using cold formed pellets.

In 1971 the team managed to produce the world’s first product made of fossil free steel. However, since environmental issues were not a priority at the time there was not enough interest to start using this new and environmentally friendly technology despite of the successful testing results. Today CO2-emissions and the benefits of recycling and circularity are very much in focus and GreenIron’s technology will be central for metal producers that strive for a sustainable production cycle.

In 2016, when the Paris agreement came into effect, we gained new energy and inspiration to further update the GreenIron process with regards to the technical advancements since the 1970’s. Since then, we have focused on improving our technology, especially from an energy efficiency and maintenance perspective. In 2019 the Swedish Intellectual Property Office granted GreenIron its first patent for the groundbreaking and unique technology. Presently GreenIron holds six patents covering system and process solutions for fossil-free reduction of metal oxides.

In December 2021 GreenIron carried out a new share issue of 10 MEUR with FAM and Almi Invest GreenTech Fund as anchor investors. The group of owners, with a broad industrial and international experience, became the start to industrialize, commercialize and deploy our technology. We will commence production of fossil free products in 2023 ready to deliver!