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Bridging Financial Literacy, Financial Resilience and Environmental Action

Tuesday November 18, 2025 13:00 - 13:40 -03 The Swedish pavilion - Open for public

Partner: Doconomy

Despite growing climate awareness, a critical paradox persists: people care deeply about the planet, yet struggle to translate that concern into consistent, meaningful action. The gap between intention and impact is one of the greatest challenges facing the sustainability movement.


Doconomy confronts this challenge by turning financial data into climate insights, empowering individuals to make sustainable choices through everyday behavior and financial transactions. 


In this session, we’ll explore the strategies and tools that bridge the gap between awareness and action - using behavioral science, financial literacy and intuitive design to help individuals build sustainable habits. 


Because when we make environmental impact visible in everyday financial decisions, we transform millions of individual actions into collective change. When we help people achieve financial security, we unlock their capacity for sustainable choices.


Moderator: Ramona Janson, Head of Growth, Doconomy


Speakers:

  • Dr. Stina Söderqvist, Head of Behavioral Science and a member of Impact Council, Doconomy
  • Maria Kihlberg, Head of Customer, Doconomy