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Preliminary program

The program may be subject to change depending on participation from the Swedish side and the availability of local partners.

THURSDAY, 1 OCTOBER

10.00 - 10.30	Joint kick-off and welcome
11.00 - 13.00	Site visit: The German retail experience
13.00 - 14.30	Networking lunch
15.00 - 17.00	Site visit: State-of-the-art logistics infrastructure
17.00 - 18.00	Market expert session: A local perspective on market entry
19.00 - 20.30	Networking dinner

FRIDAY, 2 OCTOBER

08.30 - 09.00	Breakfast & coffee
09.00 - 11.30	Try Swedish Fair & Matchmaking
11.30 - 13.00	Kitchen Party - The Swedish Recipe / Networking lunch

Try Swedish Fair & Matchmaking

Building on the insights gathered during the first day of the delegation, participating companies will have the opportunity to showcase their brand at the Try Swedish Fair & Matchmaking event. Each company will have a dedicated stand to present their product portfolio to a curated audience of distributors, foodservice specialists, and retail stakeholders. The intimate setting at one of Hamburg's most prestigious event venues is designed to foster meaningful partnership dialogues and create tangible business value.

Kitchen Party – The Swedish Recipe

The program culminates in the Kitchen Party – The Swedish Recipe, a celebration of innovation and tradition from Swedish cuisine. In a market where relationships are the foundation of business success, this highlight offers a unique opportunity to deepen connections with German stakeholders and accelerate your commercial conversations in a relaxed, memorable setting.

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