Header image for Swedish German Food Export Accelerator

Accelerator program

The program may be subject to change depending on participation from the Swedish side and the availability of local partners.

PREPARATION

Germany's food & beverage market is demanding, requiring detailed preparations for companies to enter. To help you succeed, the program will start with a digital pre-meeting. Information about the German food & beverage market, cultural differences, trends, and commonly asked questions will be covered to support you in the best way possible. Furthermore, each company will receive a tailored briefing paper with information about specific food & beverage categories, targeted to your individual needs.

DELEGATION

Fully prepared, you'll be ready for the highlight of the program - our 2-day delegation to Hamburg:

THURSDAY, 1 OCTOBER

From 10.00	Joint kick-off and welcome
	Site visit: The German retail experience
	Networking lunch
	Site visit: State-of-the-art logistics infrastructure
	Market expert session: A local perspective on market entry
	Networking dinner

FRIDAY, 2 OCTOBER

	Breakfast & coffee
	Try Swedish Fair & Matchmaking
Until 13.00	Kitchen Party - The Swedish Recipe / Networking lunch

Try Swedish Fair & Matchmaking

Building on the insights gathered during the first day of the delegation, participating companies will have the opportunity to showcase their brand at the Try Swedish Fair & Matchmaking event. Each company will have a dedicated stand to present their product portfolio to a curated audience of distributors, foodservice specialists, and retail stakeholders. Hamburg’s business environment, shaped by leading players in the German retail sector and marked by strong cultural alignment with Sweden, demonstrates a clear appreciation for Swedish products and serves as a strategic entry point for Swedish companies. The intimate setting at the foodlab, one of Hamburg's most prestigious event venues, is designed to foster meaningful partnership dialogues and create tangible business value.

Kitchen Party – The Swedish Recipe

The program culminates in the Kitchen Party – The Swedish Recipe, a celebration of innovation and tradition from Swedish cuisine. In a market where relationships are the foundation of business success, this highlight offers a unique opportunity to deepen connections with German stakeholders and accelerate your commercial conversations in a relaxed, memorable setting.

ACCELERATION

Following the discussions, Business Sweden will gather feedback from external stakeholders and give individual guidance on the way forward of the dialogues that were initiated during the program. Additionally, possible next steps with support from Business Sweden for your growth in Germany and Europe will be discussed .

Cookie	Category	Provider	Expiry	Legal basis	Intention
_production_session_id	Necessary	InvitePeople	Session	Legitimate interest	Stores a unique ID of the InvitePeople-user session. This will allow the user to login into InvitePeople.
order_id	Necessary	InvitePeople	6 hours	Legitimate interest	Stores a unique ID of the current order (shopping cart). This allows the user to add, view, and manage items in their order during the session.
cookie_consent_[ID]	Necessary	InvitePeople	6 months	Legitimate interest	Stores the user's cookie consent preference for a specific Optional cookie policy. The ID in the cookie name refers to the unique identifier of that policy. This ensures the user’s choice—whether accepting all cookies or only necessary ones—is remembered on future visits.
lang	Necessary	InvitePeople	1 year	Legitimate interest	Remembers the user’s selected language version.
logged_in_user	Necessary	InvitePeople	1 year	Legitimate interest	Stores a unique ID of the InvitePeople-user. This will help the user navigate.
production_auth	Necessary	InvitePeople	1 year	Legitimate interest	Stores a unique ID of the InvitePeople-user. This will help the user with future logins.