Header image for Food Business Days: Germany

Accelerator program

The program may be subject to change depending on participation from the Swedish side and the availability of local partners.

PREPARATION

Germany's food & beverage market is demanding, requiring detailed preparations for companies to enter. To help you succeed, the program will start with a digital pre-meeting. Information about the German food & beverage market, cultural differences, trends, and commonly asked questions will be covered to support you in the best way possible. Furthermore, each company will receive a tailored briefing paper with information about specific food & beverage categories, targeted to your individual needs.

DELEGATION

Fully prepared, you'll be ready for the highlight of the program - our 2-day delegation to Hamburg:

THURSDAY, 1 OCTOBER

From 10.30	Joint kick-off and welcome
	Expert talk on the German market
	Networking lunch
	Site visit: Frische Paradies
	Site visit: Selgros
	Networking dinner

FRIDAY, 2 OCTOBER

	Breakfast & coffee
	Try Swedish Fair & Matchmaking
Until 13.00	Networking lunch

Try Swedish Fair & Matchmaking

Building on the insights gathered during the first day of the delegation, participating companies will have the opportunity to showcase their brand at the Try Swedish Fair & Matchmaking event. Each company will have a dedicated stand to present their product portfolio to a curated audience of distributors, foodservice specialists, and retail stakeholders. Hamburg’s business environment, shaped by leading players in the German retail sector and marked by strong cultural alignment with Sweden, demonstrates a clear appreciation for Swedish products and serves as a strategic entry point for Swedish companies. The intimate setting at the foodlab, one of Hamburg's most prestigious event venues, is designed to foster meaningful partnership dialogues and create tangible business value.

ACCELERATION

Following the discussions, Business Sweden will gather feedback from external stakeholders and give individual guidance on the way forward of the dialogues that were initiated during the program. Additionally, possible next steps with support from Business Sweden for your growth in Germany and Europe will be discussed .

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