Below is the current program, which is recurrently updated and more details will be added continuously. Appointment times expressed here are not final and subject to change.
Business Sweden recommends that delegates arrive in Argentina one the day before the programme starts, (see logistics & FAQs for recommendations regarding flights and hotels).
Buenos Aires, Argentina
Sunday, 1 March
Arrival day: Optional cultural activity during the afternoon. Opportunity to get to know each other and get a taste of local culture and cuisine.
Monday, 2 March
08:00 - 10:00 Briefing Breakfast
Official welcome to Argentina with breakfast and an overview of the agenda for the business delegation in Buenos Aires. Opportunity to bring up any questions or concerns about the visits
During the breakfast, a presentation on the local economy and outlook will be conducted as well as an overview of the EU-Mercosur trade agreement
10:00 - 11:00 Transport and Accreditation
11:00 - 12:00 Bilateral Ministerial Meeting - Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa & Argentine Minister (TBA)
(Participation from delegation, including brief introduction)
12:00 - 14:00 Keynote Luncheon
Presentation by local government entities on Argentina and Buenos Aires' business climate, opportunities and supporting tools available for foreign partners
14:00 - 15:00 Transport and Accreditation
15:00 - 18:00 Business Forum
Keynote speeches by Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa and Argentine Public Official(s) (TBA)
Presentations on the Swedish and Argentine business models and ecosystems
CEO Panel on fostering the Swedish - Argentine business collaboration and partnership
Opportunity to learn and share experiences with diverse public and private stakeholders and decision makers from Argentina
18:00 - 19:30 Networking Reception Hosted by Team Sweden
Opportunity to connect and interact with Argentine business ecosystem after the Business Forum
Ministerial participation is expected
Tuesday, 3 March
08:00 - 10:00 Networking Breakfast
Roundtable with Argentine business leaders to discuss future opportunities offered by the EU-Mercosur free trade agreement
10:00 - 11:00 Transport and Accreditation
11:00 - 13:30 Study Visit
Get first-hand experience on the Buenos Aires' innovative mindset, including meetings with local unicorn(s) and cutting-edge technology start-ups
Visit(s) will be defined based on the specific business sectors that comprise the delegation
13:30 - 14:30 Business Lunch and Conclusion of Buenos Aires Programme
14:30 - 15:00 Transport to Airport (Aeroparque)
Departure to airport for flight to Sao Paulo/Brazil
São Paulo, Brazil
Wednesday, 4 March
SESSION - Sweden in Brazil : From Strategy to Business Practice
10:00 – Sweden-Brazil Strategic Partnership - Ambassador Karin Wallensteen
Formal opening highlighting the strategic partnership between Sweden and Brazil, with a forward-looking agenda to deepen trade relations, mobilize investments,
and foster sustainable long-term collaboration.
10:15 – EU-Mercosur and the Made with Sweden Initiative - Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa
Presentation of Sweden’s vision for the EU–Mercosur agreement and introduction of the Made with Sweden initiative as a strategic concept to accelerate
sustainable economic growth, foster innovation and competitiveness, support SMEs, and advance resilient global partnerships.
10:45 – Navigating Brazil: Swedish Business Experiences and Market Outlook
Practical discussion featuring insights from Swedish companies operating in Brazil, complemented by the latest Business Climate Survey.
The dialogue will highlight opportunities and challenges, equipping participants with valuable market knowledge to guide future business initiatives.
11:45 – Q&A and Closing Remarks
12:00 - 13:30 – Networking Lunch
SESSION - Opportunities for Bilateral Cooperation and Business Growth
14:00 – The Role of Industry in Cooperation and Development - Federation of Industries of the State of São Paulo (FIESP)
Opening speech emphasizing partnership dialogue and reinforcing the strategic role of industrial collaboration in advancing bilateral growth.
14:15 – Strengthening Sweden-Brazil Business Partnerships - Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa
The relevance of Brazil to Sweden and how the EU–Mercosur Agreement will strengthen business partnerships.
14:30 – Brazil’s Economic Outlook and Industrial Development Trends
An overview of Brazil’s current economic landscape and industrial growth trends, with a focus on opportunities for Swedish collaboration.
14:50 – EU–Mercosur: Brazilian Perspectives
Brazil’s view on the EU–Mercosur agreement, exploring how it can unlock new trade and investment opportunities.
15:20 – Q&A and Closing Remarks
15:30 – Roundtable Sectorial Break‑Out Sessions
Interactive sessions for selected sectors and specific topics (to be confirmed), allowing participants to dive deeper into business landscape, conditions and current opportunities.
17:00 – Networking Cocktail
A relaxed environment to strengthen connections and foster new partnerships with industry representatives.
Thursday, 5 March
SESSION - Sao Paulo:Brazil’s Economic powerhouse and global hub
09:00 – Gateway to International Business - São Paulo State and InvestSP
Opening remarks highlighting São Paulo’s role as an economic powerhouse and international business hub.
09:15 – Sweden and São Paulo – Ongoing and Future business Opportunities - Consulate of Sweden
Overview of ongoing collaborations and prospects for Swedish companies in São Paulo.
09:30 – Public Sector Initiatives Driving Investment and Innovation - Sao Paulo State representative
Presentation of key initiatives and incentive programs designed to attract and support foreign investment.
Insights into how state and municipal policies foster a competitive business environment, encourage innovation, and create opportunities for international companies.
09:50 – Doing business in Sao Paulo
Showcasing São Paulo’s unique advantages as Brazil’s leading destination for international business. This session highlights the state’s robust infrastructure,
diverse industrial base, and strategic position as Latin America’s economic hub. It will outline key investment opportunities, growth sectors, and support services available to foreign companies.
10:20 - Q&A
10:30 – Matchmaking Session
Tailored networking opportunities connecting Swedish delegation with Brazilian partners, investors and other business critical stakeholders.
12:00 – Networking Lunch
Field Visits and Ecosystem Immersion
14:00 – TBC
Alternative1: Visit to Cubo Itaú
Immersion in Brazil’s premier start‑up and scale‑up ecosystem, showcasing innovation, entrepreneurship, and growth potential.
Alternative 2: Field visits
Sectorial visits to be defined based on interest and profile of the participants.
16:00 – End of Program
Formal conclusion of the mission, including Team Sweden supporting tools.